News / ADT Launches Pump Efficiency Initiative in Response to Survey Results

Survey Says Over 90 Percent of Pump Designers Rank Improving Design Efficiency as Number One

NEW YORK and LONDON – September 6, 2012 – Advanced Design Technology (ADT), a global leader in the development of advanced turbomachinery design methods and the TURBOdesign Suite, today announces the results of its 2012 Pump Design Survey, which set out to identify opportunities for using 3D inverse design technology in pump designs. In response to the survey results, ADT has launched its ADT Pump Efficiency Initiative to provide pump design services applying TURBOdesign Suite for systematic pump optimization. Pump design companies and original equipment manufacturers can benefit greatly from ADT's initiative. ADT estimates that every participant in its ADT Pump Efficiency Initiative will receive over $20,000 USD in pump design services provided with software access for evaluation purposes.

ADT’s 2012 Pump Design Survey, conducted via email with ADT customers and prospects, directly targeted pump design engineers at consulting and original equipment manufacturing companies. The survey results showed that improving impeller designs for better efficiency was very important for the majority of the respondents—84 out of 90.

"As any pump designer knows, the impeller plays a key role in pump system operation and has the largest impact on the overall system efficiency," said Mehrdad Zangeneh, professor of thermofluids at University College London and founding director of ADT. "With TURBOdesign Suite, there are some exciting opportunities that designers can leverage for systematic improvement of pump stage performance."

The survey results reflect the responses of 90 participants who were asked to state whether certain performance targets are 1) not important at all, 2) somewhat important, or 3) very important.

Pertinent findings from the ADT 2012 Pump Design Survey include:

  • 84 of 90 respondents stated that improving impeller design for better efficiency is very important.
  • 79 of 90 respondents stated that improvement to pump stage efficiency is very important.
  • 65 of 90 respondents stated that improvement to pump stage cavitation performance is very important.
  • Just 50 of 90 respondents stated that reduction in manufacturing costs was very important.

"It is clear to us why impeller efficiency is so important to pump manufacturers," added Zangeneh. "Reports show that in some industries energy and maintenance costs can account for up to 70 percent of the total pump life cycle costs. Considerable savings can be achieved with improved impeller designs."

According to Pump Life Cycle Costs: A Guide to LLC Analysis for Pumping Systems, by the Hydraulic Institute, Europump and the U.S. Department of Energy’s (DOE) Office of Industrial Technologies (OIT), pumping systems account for nearly 20 percent of the world’s electrical energy demand, and from 25 to 50 percent of the energy usage in certain industrial plant operations.

"TURBOdesign Suite has already been proven to provide designers with an accessible platform for systematic development of reliable and highly efficient pump systems across a wide range of operating points and speeds," commented Zangeneh. "So, we decided to launch the ADT Pump Efficiency Initiative. We are offering our design services for free to enable companies to evaluate the software and see first-hand how to make their pumps more efficient, provided the companies do not use the resulting designs for commercial use."

About the ADT Pump Efficiency Initiative
ADT’s 3D inverse design software, TURBOdesign Suite, has resulted in significant improvement in the efficiency of pump impellers. Many ADT customers—representing some of the largest pump manufacturers in the world—have achieved considerable improvements in pump performance, gaining significant competitive edge as a result.

ADT is offering its ADT Pump Efficiency Initiative for a limited time to make the TURBOdesign Suite more widely available to a larger group of companies, including pump manufacturers. The initiative, which includes a full design study provided in conjunction with software licensing and transfer of design know-how, allows for systematic improvement of pump performances across a wide range of industries.

Detailed information on the ADT Pump Efficiency Initiative is available on ADT’s website.

For More Information
For more information and product inquiries, to arrange a demonstration of unique 3D design and analysis codes or to request a trial license:

About TURBOdesign Technology, Inc. 
Founded in 2011, TURBOdesign Technology, Inc. (TDT) is the exclusive U.S. distributor for the Advanced Design Technology (ADT) turbomachinery design software, TURBOdesign Suite. TURBOdesign Technology is headquartered in New York, N.Y. For more information, call (347) 759-6103 or go to: www.turbodesign-tech.com.

About Advanced Design Technology
Advanced Design Technology (ADT) is a global leader in the development of advanced turbomachinery design methods, which help not only to shorten development time but also improve the performance of turbomachinery components. ADT’s aim is to put designers in direct control of the aerodynamic design and to shorten considerably the design time and time to market for a range of turbomachinery products. ADT’s clients, who represent some of the leading global players in the aerospace, automotive, power generation and marine fields, have achieved significant returns on investment in terms of reduction in design times, higher performance and ease of know-how transfer among different design teams and projects. For more information, call +44 (0) 20 7299 1170 or go to: www.adtechnology.co.uk.

Media Contacts:

Mehrdad Zangeneh
TURBOdesign Technology
(347) 759-6103
  Donna St. Jean Conti, APR
St. Conti Communications